ImOutdoorsMedia is a team of passionate and experienced hunters, anglers, survivalists, and outdoor adventurers. Together, we bring countless hours of outdoor experience to the table, as well as a serious depth and breadth of knowledge on all things hunting, fishing, and shooting.
While we eat, sleep, and breathe the outdoor lifestyle, we understand that the outdoor experience ranges from casual to radical. That’s why we strive to provide content that both novice and seasoned outdoorsmen and women will value.
As the old saying goes, “Variety is the spice of life.”
Nowhere is this more true than in the Great Outdoors. Whether you enjoy chasing bulls in the backcountry, putting in long solitary hours in a treestand, sharing coffee with your buddies in a pre-dawn duck blind, or pitching flies at reluctant trout in remote mountain streams, we understand that our readers enjoy diverse outdoor experiences.
As a team, we never settle for average. Instead, we constantly strive to bring you the most accurate, up-to-date information on the best outdoor and shooting gear on the market. Not only do we bring our own experience to each article and review we post, but we also invest tons of energy into researching the latest technologies, newest product developments, and customer reviews.
We don’t manufacture any outdoor gear. And we don’t sell any outdoor products. This allows us to keep our reviews as unbiased as possible. Instead of basing our recommendations on sponsorships, free gear, or paid advertising, we trust our research, personal outdoor experience, and sometimes our gut instincts. When we list products here, it’s because we truly believe in them.
Whenever possible, we are out testing new gear firsthand. One of our favorite things in life is putting new tackle, ammo, optics, and other outdoor gear through the wringer. We want to know exactly how each piece of outdoor equipment performs in the real world, not just in a testing facility, product listing, or customer review.
We never take our recommendations lightly and thoroughly stand behind every product we endorse. We also know that there is no “perfect” product. That’s why we strive to balance every glowing endorsement with honest, down-to-earth criticism.
Getting outside is a lot easier when you have the right gear. Our hope is that this site will help you be better equipped for your own outdoor adventures.
We also honestly believe that if more people were able to spend more time outside in nature, the world would be a much kinder, happier place.
So study up, gear up, and head outdoors.
“Live in the sunshine, swim in the sea, drink the wild air.” – Ralph Waldo Emerson